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Sourcing Bangladesh 2021 – Virtual Edition
The COVID-19 pandemic disrupted global trade fairs, necessitating a shift to virtual platforms. In response, the Export Promotion Bureau of Bangladesh launched "Sourcing Bangladesh 2021 – Virtual Edition" to facilitate connections between Bangladeshi exporters and international buyers through a virtual medium.
CEMS Consultancy Management was integral to the development and execution of this virtual expo. Utilizing its expertise in technology and digital transformation, CEMS created a virtual platform that emulated the experience of traditional trade fairs. The platform featured interactive virtual booths, digital product displays, live chat functions, and B2B meeting capabilities, providing a comprehensive and engaging experience for users. CEMS managed the integration of data management systems to streamline the buyer-seller database, ensuring efficient and effective interactions.
CEMS also applied its management consulting skills to enhance user engagement, optimizing the virtual environment for ease of use and maximum interaction. Their market research and analysis helped tailor the event to meet the needs of global buyers, improving matchmaking services and incorporating advanced virtual networking tools such as live chats and video conferencing. This approach allowed local exporters to effectively showcase their products and connect with international markets despite the pandemic's challenges.
By pioneering a new approach to trade fairs, CEMS Ltd. helped mitigate geographical barriers and foster global business interactions in a digital space. Their strategic planning and technological expertise ensured that the virtual expo not only met its objectives but also set a precedent for future virtual trade events, demonstrating resilience and adaptability in a changing global landscape.
